General:  With their positive nature and endless drive, Generals attract others that wish to be a part of their mission. Leading others is natural for them, as they see people as soldiers there to help them complete the mission. 

Generals are concerned with accomplishments rather than the feelings of the people they lead. They surround themselves with loyal and effective workers and they will not tolerate excuses or repetitive errors. Others are expected to get on board or get out of the way. 

Lead Generation Strategy: Like any Four-Star General your strategy is to build and lead a team of soldiers to carry out a successful and worthy mission. Begin with the objective in mind. Focus on measurable, short-term sales goals with a long-term vision. 

For you, the greater the goal the stronger the passion, and more passion equals more drive! So think BIG! Big missions like becoming the number one team in your office within the first year. Then the number one team in the region within 24-months, then number one team for your entire brokerage in 5-years.

Next you will need to recruit people to complete the mission. Leadership and organization is your superpower so this part will be easy for you. Share your goals with the team and drive them to help you complete the mission!

Other Lead Generation Strategies to Consider:

We suggest reviewing other Lead Generation Strategies and supplementing your lead generation plan. See the Authority, Entrepreneur and Diplomat.