During the quarantine, it is important to stay top of mind with your sphere and past clients. Like many Americans, your client may be struggling emotionally and financially. Knowing you care and that you are available to discuss difficult financial situations can ease their anxiety.
Position yourself as a professional by communicating your knowledge of the impact and changes to your industry. Use client stories and testimonials to communicate that you are still actively involved in transactions and lastly share some successes.
“Failing to plan is planning to fail.” Begin by creating a calendar of what types of marketing media you wish to use. Create a customer relationship calendar to plan your marketing in advance. Watch the video and follow the exercise to create your own Relationship Management Calendar.
Relationship Management Calendar
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