16 Strategies for Sales will help you understand your own innate preferences, identify sales strategies best suited for your natural abilities and provide you tools to work with other personality types.
Many companies spend hundreds of thousands of dollars on assessments to find the magic personality combination for building a successful sales team. In my experience, there are hundreds, if not thousands, of ways to achieve this goal. Most companies focus on a narrow personality type that has been blessed with a natural gift for sales. But, we can all agree that some personalities are more likely to be successful at typical sales strategies. You will see throughout this book how personalities that are not naturally sales-oriented can also achieve success in sales. The key is not to find the rare diamond in the coal, but to find the best way to turn the coal into diamonds.
If you are unhappy with what you are doing, or even the business you've created, consider the possibility that you are simply operating outside of your innate preferences. Imagine if there was a strategy you could apply, one in which you worked in alignment with your natural abilities, to achieve your desired success. Our solution was to create our own assessment based on the Myers-Briggs Type Indicator and to develop simple descriptions of each personality type to help you decide what sales strategy might be the most natural for your own innate preferences.